"I'm sorry, but Sorry, Sorry, Sorry means that you no longer have an
excuse for delivering anything other than a pitch-perfect apology.
Ingall and McCarthy break down thorny questions...with grace and
humor." --Peggy Orenstein, bestselling author of Boys & Sex,
Girls & Sex, and Cinderella Ate My Daughter
It's a truth universally acknowledged that terrible apologies are the
worst*.* We've all been on the receiving end, and oh, how they make us
seethe. Horrible public apologies--excuse-laden, victim blame-y,
weaselly statements--often go viral instantaneously, whether they're
from a celebrity, a politician, or a blogger. We all recognize bad
apologies when we hear them. So why is it so hard to apologize well? How
can we do better? How could they do better?
Marjorie Ingall and Susan McCarthy show us the way. Drawing on a deep
well of research in psychology, sociology, law, and medicine, they
explain why a good apology is hard to find and why it doesn't have to
be. Alongside their six (and a half)-step formula for apologizing
beautifully, Ingall and McCarthy also delve into how to respond to a bad
apology; why corporations, celebrities, and governments seldom apologize
well; how to teach children to apologize; how gender and race affect
both apologies and forgiveness; and most of all, why good apologies are
essential, powerful, and restorative. A good apology can do so many
things--mend fences, heal wounds, and bring more harmony into ourselves
and our society at large.
With wit, deep introspection, and laugh-out-loud humor, Ingall and
McCarthy's guidance will help make the world a better place, one apology
at a time.
