it is observed that most firms in Jordan retain the audit firm for long
period of time, this long auditor-client relationship can have adverse
effect on perceived audit quality; as long-term relationships between
companies and their auditors create a level of closeness that impairs
auditor independence and reduces audit quality, this close relationship
may create a conflict of interest for the auditor and can adversely
affect the auditing process (opinion/integrity); The auditor could
identify closely with management's perspective and not exhibit
sufficient professional skepticism. In addition, management can take
advantage of the auditor's conflict by making a personal appeal for
compassion and support. This leads us to the following question: Does
long audit firm tenure affect perceived audit quality? This study will
investigate whether audit firm tenure affect perceived audit quality by
examining the relation between audit firm tenure and the client
-specific equity risk premium -that is, the excess of client specific
cost of equity capital over the risk free interest rate.