Make the most of Salesforce Marketing Cloud through automation and
increase your productivity on the platform without adding any extra
resources
Key Features:
-
Increase your knowledge of automation theory and the applications of
SFMC
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Explore automation with SFMC and its capabilities beyond general usage
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Understand the automation features and integrations of SFMC to use the
platform from outside the user interface (UI) for maximum efficiency
Book Description:
Salesforce Marketing Cloud (SFMC) allows you to use multiple channels
and tools to create a 1:1 marketing experience for your customers and
subscribers. Through automation and helper tasks, you can greatly
increase your productivity while also reducing the level of effort
required in terms of volume and frequency.
Automating Salesforce Marketing Cloud starts by discussing what
automation is generally and then progresses to what automation is in
SFMC. After that, you'll focus on how to perform automation inside of
SFMC all the way to fully running processes and capabilities from an
external service. Later chapters explore the benefits and capabilities
of automation and having an automation mindset both within and outside
of SFMC. Equipped with this knowledge and example code, you'll be
prepared to maximize your SFMC efficiency.
By the end of this Salesforce book, you'll have the skills you need to
build automation both inside and outside of SFMC, along with the
knowledge for using the platform optimally.
What You Will Learn:
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Understand automation to make the most of the SFMC platform
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Optimize ETL activities, data import integrations, data segmentations,
email sends, and more
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Explore different ways to use scripting and API calls to increase
Automation Studio efficiency
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Identify opportunities for automation with custom integrations and
third-party solutions
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Optimize usage of SFMC by building on the core concepts of custom
integrations and third-party tools
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Maximize utilization of employee skills and capabilities and reduce
operational costs while increasing output
Who this book is for:
This book is for Salesforce Marketing Cloud users who want to know how
to make their day to day lives more efficient and get the most out of
the tool by working smarter, not harder. A solid understanding of SFMC
and basic knowledge of what automation is will help you get the most out
of this book.
