There are many challenges facing business corporations today-the
pandemic we have barely moved on
from, economic recession, rapid changes in consumer behaviour and
technological
and competitive disruptions. These challenges stick out like the visible
tip of an iceberg, while culture, the biggest challenge, is like the
slow-moving, gigantic mass that lurks deep under the surface. We cannot
deal sufficiently with superficial problems if we do not understand the
depths that drive them.
'Culture eats strategy for breakfast' is a widely accepted saying in the
business world, often attributed to Peter Drucker. This is as true for
corporate India as it is for its consumers. Yet, we spend more time
and money studying our consumers and their cultures than we do
ourselves.
The Company We Keep is a market research-based exploration of Indian
corporate culture. It looks beyond the glamour and jargon of the
business world to individual stories that share real personal insights
into the aspirations, vulnerabilities, pressures and possibilities of
corporate careers and lives. These are
urgent conversations we need to keep having as we reflect, review and
decide where we can go from here.
