A new edition of the timeless business classic featured on Mad
Men--as fresh and relevant now as the day it was written We admire
people who work hard, who are objective and thorough. We detest office
politicians, toadies, bullies, and pompous asses. We abhor ruthlessness.
The way up our ladder is open to everybody. In promoting people to top
jobs, we are influenced as much by their character as anything else.
--David Ogilvy David Ogilvy was considered the father of advertising
and a creative genius by many of the biggest global brands. First
published in 1963, this seminal book revolutionized the world of
advertising and became a bible for the 1960s ad generation. It also
became an international bestseller, translated into 14 languages.
Fizzing with Ogilvy's pioneering ideas and inspirational philosophy, it
covers not only advertising, but also people management, corporate
ethics, and office politics, and forms an essential blueprint for good
practice in business.