As an employee, you suspect that your best ideas are valuable and could
greatly benefit your organization. Management also recognizes that a
company's ability to compete is contingent on how well it leverages its
employees' ideas. So, why are individuals at all levels of organizations
typically poor advocates for ideas? Intrapreneurship provides an
engaging guide for both managers and employees on how to direct the flow
of ideas and foster a culture of entrepreneurship within their company's
existing structure.
Based on Kevin C. Desouza's research and experience consulting with
thirty global organizations, Intrapreneurship outlines ways to
mobilize all types of ideas - including blockbusters with the potential
to create radically new external products and services, and more
incremental innovations for improving internal processes. With practical
frameworks and real life examples for both employees and managers,
Intrapreneurship will help you to identify the value in your own ideas
and those of others to ultimately benefit your organization.