After two decades of research on founders, a best-selling book on the
subject, and experience teaching and mentoring thousands of students in
this field, Noam Wasserman is a prominent authority on startups. Hearing
from countless readers and students that his insights helped them with
important life decisions, beyond the incubator and boardroom, Wasserman
brings us a new book that applies to everyday life his research on the
methods of successful startup founders.
Like entrepreneurs, we all deal with uncertainty, tough decision-making,
and necessary problem-solving. Whether we freelance or work for large
organizations, whether we're married or single, have kids or not, we
must be able to think on our feet, assess risks and opportunities, and
recruit others to help us navigate them. This book offers important
advice for envisioning change in our lives - from contemplating the next
step in a relationship to making a radical career move - and managing
changes to which we've already committed. We can learn to recognize our
own well-worn patterns and keep our tendencies and habits in check,
recruit a personal taskforce - our own board of directors - to advise
us, and plan ahead for growth. With his extensive database of
entrepreneurship case studies - from Pandora to Twitter to Nike -
complemented with data on 20,000 founders, Wasserman is able to go
deeply into the entrepreneurial mindset and tell us how startups provide
specific lessons for crafting our most successful lives.
