Persuading People: Expert Solutions to Everyday ChallengesPaperback, 4 March 2008

Persuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:

• Build your credibility
• Adapt your pitch to your audience
• Win your listeners' minds and hearts
• Overcome resistance to your proposals
• Leverage the forces that move people to embrace new ideas