In the early 1800s, it was called the Potrero Nuevo, or new pasture.
Gold-rush squatters
soon put the squeeze on Mission Dolores's grazing cattle, and when the
fog lifted, Potrero Hill became the first industrial zone in San
Francisco, with iron-smelting plants, butcheries, and shipbuilding
dominating the waterfront during the late 19th century. The Hill has
been home to immigrants from Scotland, Ireland, China, Russia, Mexico,
and from everywhere in between. These days, many of the factories and
warehouses have been converted into housing and offices for techies. And
for the record, the crookedest street in San Francisco is not
Lombard--it's Vermont, between 20th and 22nd.