**UNA RUTA PARA DESCUBRIR LA ESENCIA DE TU NEGOCIO, DETONAR TU
CREATIVIDAD, MULTIPLICAR TUS VENTAS, ALCANZAR EL ÉXITO Y COLOCARTE
**
EN LA CIMA DE TU MERCADO.
Todos los emprendedores y empresarios quieren ser los mejores del
mercado, pero lo cierto es que para los consumidores conseguir el mejor
producto no es suficiente. En cambio, quienes se distinguen de los demás
competidores siempre ganan. Esta guía de marketing, como ya es costumbre
en los libros de Mike Michalowicz, ofrece un método simple de tres pasos
con los que podrás posicionar tu negocio, atraer prospectos y convertir
las oportunidades en ventas: 1. DIFERÉNCIATE 2. ATRAE 3. DIRIGE Todo
ello enriquecido con valiosos ejemplos de emprendedores que han puesto
en práctica esta fórmula, y con el humor tan característico que
distingue a Michalowicz.
ENGLISH DESCRIPTION
From Mike Michalowicz, bestselling author of Profit First,
Clockwork, and Fix This Next, a practical and proven guide to
standing out in a crowded market.
Many business owners are frustrated because they feel invisible in a
crowded marketplace. They know they are better than their competitors,
but when they focus on that fact, they get little in return. That's
because, to customers, better is not actually better. Different is
better. And those who market differently, win.
In his new marketing book, Mike Michalowicz offers a proven,
no-bullsh*t method to position your business, service, or brand to get
noticed, attract the best prospects, and convert those opportunities
into sales. Told with the same humor and straight-talk that's gained
Michalowicz an army of ardent followers, with actionable insights drawn
from stories of real life entrepreneurs, this book lays out a simple,
doable system based on three critical questions every entrepreneur and
business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?
Get Different is a game-changer for everyone who struggles to grow
because their brand, message, product or service doesn't stand out and
connect with customers--the long-anticipated answer to the defining
business challenge of our time.
