Dee Dee

(Author)

The Hard Sell: The Tricks of Political Advertising (None, Main)Paperback - None, Main, 1 August 2014

The Hard Sell: The Tricks of Political Advertising (None, Main)
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Print Length
224 pages
Language
English
Publisher
Melbourne University
Date Published
1 Aug 2014
ISBN-10
0522866301
ISBN-13
9780522866308

Description

In The Hard Sell, creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent Federal and State campaigns, she gives us fascinating industry insight into:

  • How political ads are designed to work;
  • Who are they designed to work on;
  • How we pay for them;
  • Why we make so many negative ads;
  • How personal is too personal;
  • How spin works, particularly in an election campaigns;
  • How to make messages cut through the cynicism;
  • How politicians use journos who use politicians who use journos;
  • The gendered nature of it all;
  • And finally, what happens when it all turns to sh*t!
    Dee is candid about the tricks of the trade and the lessons that can be learnt.

Product Details

Author:
Dee Dee
Book Edition:
None, Main
Book Format:
Paperback
Country of Origin:
US
Date Published:
1 August 2014
Dimensions:
19.3 x 12.7 x 2.03 cm
ISBN-10:
0522866301
ISBN-13:
9780522866308
Language:
English
Location:
Carlton
Pages:
224
Weight:
226.8 gm

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