The Monocle Guide to Good Business follows up on the success of The
Monocle Guide to Better Living. The book offers multifaceted
perspectives on the world of work today and in the future--from
compelling business ideas to inspiring company cultures. Ever since the
launch of Monocle in 2007 this highly successful global magazine and
media brand has championed a clear and new take on the world of work It
has encouraged its readers to start their own businesses, do the thing
that makes them feel fulfilled (even if it means ditching a comfortable
corporate salary), and find places to build their HQ that deliver a good
quality of life too. The magazine's belief in making things (and making
them well), using your hands, doing an apprenticeship, and keeping
things small and tight has linked perfectly with a community of
entrepreneurs who are determined to find their own way in the world
--and know that this will allow them to run their lives in new and fresh
ways. These developments are also expressed in the maker movement, new
shared spaces, and unusual business schools. So it was a natural step
for the magazine's team to create The Monocle Guide to Good Business.
This guide is not your traditional business book, but it does give
advice on how to go from clever fledgling idea to success story and
introduces people with inspiring stories. The Monocle Guide to Good
Business is also a picture-rich journey for anyone who runs a company,
wants to run a company, or wishes their boss had some new ideas It will
even tell you why you need an office dog. From the best business
neighborhoods to the sturdiest desks, this book will have you planning a
new career --or at least fixing your office. It's a book that should be
thumbed and used. It's a manual and a manifesto, a guide and a good
read.
